History of advertising Essay

Read the complete article about the history of advertising, then complete the following items. 1. In a complete paragraph of approximately 7 to 10 sentences, write an objective summary of the article. In the 21st Century, advertising plays a big role in marketing. All products you see in stores and shopping centers, all use advertising. Without advertising, the product would not be able to sell. This is because no one would ever know it exists in the first place. For advertising to work, you need to use different techniques to affect people emotions. To do this you must combine creativity with strategy and come out with different messages for the viewer. You could get more attention with the advertisement if you make it fun. Another good strategy is to make your advertisement look like it will give the person power. But you must be sure it will because the public can accuse you of false advertisement. 2. Based on what you have read, what can you infer about the relationship between advertising and the price you pay for a product and/or service? Please include a direct quote from the article to support your inference. Answer the question in 2 to 3 sentences. The price you pay for a product is determined by its popularity. If it is a popular item, most likely the price will go up, if it’s a non-popular item, prices will be low. Quote: â€Å"it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down.†

Summary Explaning English Grammar – Tense and Aspect

J. A SUMMARY TENSE AND ASPECT Overview Some basic meaning distinctions between different tense forms are offered in terms of the REMOTE (or not) and FACTUAL (or not) status of perceived situations including notes on the future, time expressions, and the HISTORICAL PRESENT. A distinction is made between LEXICAL ASPECT, concerned with inherent properties of verb meaning such as STATIVE, DYNAMIC, PUNCTUAL, and DURATIVE, and GRAMMATICAL ASPECT, concerned with an internal versus an external perspective on situations. Basic forms The basic element in a English sentence is the ver.We need to talk about TENSE, to describe different forms of the verb. English has two distinct tense forms, PRESENT and PAST TENSE, and to two distinct forms for the aspect, PERFECT and PROGRESSIVE ASPECT. The MODAL VERB will is included typically as an indication of future reference. Basic English Verbs Forms Verb forms Examples Simple present I love your Mercedes Present progressive you are standing too close to it. Simple past I wanted a car just like it.Past progressive you were aiming too high. Simple future I will work for it Future progressive you will be working forever Present perfect I have worked hard before Present perfect progressive you have been working for nothing. Past perfect(pluperfect) I had saved my money Past perfect progressive you had been saving pennies Future perfect I will have saved enough Future perfect progressive you will have been saving in vainWe always need a basic verb (e. g. eat,, love,sleep) and a basic tense, either past or present. With a tense (e. g. past) and verb (e. g. eat, we can create the simple verb structure in I ate. Changes the tense to present and we get I eat. These basic elements, tense and verb are always required. We can add a modal element (e. g will) to get I will eat. We can also include elements that indicate aspect, either prefect of progressive. If we include perfect aspect (i. e have †¦+ -en), we get the structure in I have e aten. It is simply conventional to analyze the verb ending in the perfect + -en.Other verbs actually have different forms as endings,, as in the perfect aspect versions of I have loved and I have slept. We can also choose progressive aspect (i. e. be †¦ + -ing), so that different forms of the verb be are included before the basic verb, ending with + -ing as in I am eating be is sleeping. The basic structure There is a very regular pattern in the organization of all these elements used to create English verb forms. Basic structure of English verb forms Tense| Modal| Perfect| Progressive| Verb| PAST or PRESENT| WILL| HAVE+ – EN| Be + -ING| VERB|The left to right order of components is fixedEach component influences the form of the component to its right| PRESENT TENSE, HAVE †¦ + EN,BE†¦ + ING, sleep I have been sleeping. The first element is created from the influence of PRESENT TENSE on HAVE(=have). The next element is created from the influence of + -EN (=been) . The next element is formed by attaching + -ING to the verb sleep, once again at the end, to create SLEEP + -ING (=sleeping). When we choose different elements, we get different verb forms. Ex a. past tense, have †¦ + EN, love b. I had loved.In a the effect of PAST TENSE on the HAVE element creates had. The influence of the + -EN element on the verb love results in loved, as in b. Notice once again that the + -EN element actually becomes –ed at the end of most English verbs. a. PAST TENSE, BE ING,sleep b. I was sleeping. In, the PAST TENSE element combines with BE to create was and the +ING element attaches to the verb sleep to yield sleeping, as in b. Its important for teachers to understand that a grammatical element that consists of two separate parts will always be very difficult to learn. Basic meaningsTense in English is not based on simple distinctions in time. Tense The basic tense distinction in English is marked by only two forms of the verb, the PAST TENSE (I lived there ten) and the PRESENT TENSE (I live here now). Conceptually, the present tense form ties the situation described closely to the remote from the situation of utterance. The past tense form makes the situation described more remote from the situation of utterance. There is a very regular distinction in English which is marked by that versus now, there versus here, that versus thin, and past tense versus present tense.Situations in the future are treated differently. They are inherently non factual, but can be considered as either relatively certain (i. e. perceived as remote from happening) or relatively unlikely or even impossible (I. e. perceived as remote from happening). The verb form that is tradionally called ‘the future tense is actually expressed via a modal verb which indicates the relative possibility of an event. This modal also has two forms which convey the closeness (I will live here) or the remoteness (I would live there) of some situation being the ca se viewed from the situation of utterance.Meanings of the basic verb forms Concepts| Verb-forms| Remote + factualNon remote + non factualNon-remote + non-factualRemote + non factual| Past – livedPresent – liveFuture –will liveHypothetical – would live| Events described by the simple paste tense form are presented as being facts and remote from the time of utterance. The simple present tense indicates that events (also treated as facts of ‘being the case’). Are non remote. The future Future events are not treated as facts, hence are only possibilities. They are distinguished in terms of being non-remote possibilities versus remote possibilities.The forms of the verb used in statements about hypothetical (i. e. remote and non factual) such as [10], are usually described as past tense forms, but their reference is clearly not to past time. [10] If I was rich, I would change the world. Reference to time The widely recognized difference in time be tween situations referred to via the past and the present tense forms can be interpreted in terms of remoteness (or non-remoteness) in time from the time of utterance. Generally, adverbial expressions of time are used to establish time frames within which situations can be described.They do not determine how the speaker may choose to mark the relative remoteness of the event via tense. Thus, an expression like today can establish a time frame for talking about events that the speaker can describe as remote, via the past tense(e. g I slept late), or non remote, via the present tense(e. g. I’m tired). The speakers now These observations on tense in English would suggest that the widely used image of a time-line running from the past (yesterday) through the present (today) to the future (tomorrow) is not, in fact, the basis of the grammatical category of tense.The speaker’s perspective The time –line perspective Past time- present time – future time The spea ker’s perspective Remote non remote remote (non-factual) The common use of the past tense in English to represent reported speech, as 16 b, would seem to fit a more remote interpretation better than a’ past time’ interpretation. The difference between the direct speech of 16a and indirect speech of 16b is not a matter of time, but of distance from the reporting situation. 16 a. She said. ‘I am waiting here. B. She said that she was waiting here.Aspect In order to talk about ASPECT, we have to look inside the situation, In terms of its internal dimensions, a situation may be represented as fixed or changing, it may be treated as lasting for only a moment or having duration, and it can be viewed as complete or as ongoing. These are aspectual distinctions. Because aspect has to do with the kind of situation perceived or experienced, it can be expressed both lexically and grammatically. The grammatical expression of aspect is accomplished via the perfect and p rogressive forms of the verb. Stative dynamicVerbs commonly used with STATIVE meanings apply to situations that are relatively constant over time and describe cognitive (i. e mental) states such as knowledge (know, understand), and emotion (hate, like) or relations (be,have). Most verbs are not used with stative meanings, but have the concept of change as an essential characteristic and apply to DYNAMIC situations. Dynamic situations can be divided into those viewed as having almost no duration (non durative) versus those having duration (durative). Punctual or durative Verbs used with non-durative meanings typically describe isolated acts (kick, hit, smash).Another term for non-durative is punctual aspect, related to the point in time interpretation of expressions (fire a gun, smash a window) which do not extend through time. DURATIVE aspect is an essential feature of verbs that denote activities(run, eat). Types of lexical aspect Stative Dynamic Punctual Durative Cognition Relatio nsActs Activities ProcessesBelieve be hit eat becomeHate belong jump run changeKnow contain kick swim flowLike have stab walk growUnderstand own strike work hardenWant resemble throw write learn| Those verbs that denote stative concepts in English tend not to be used with progressive forms.Those verbs that are typically used with punctual aspect, describing momentary acts (kick, cough), take on a slightly different meaning when used in the progressive form. Grammatical aspect The basic GRAMMATICAL distinction in English ASPECT is marked by two forms of the verb. These are traditionally described as versions of the verb be with the present participle (Verb+ ing) for the progressive, as in [20a], and versions of have with the past participle (Verb + -en/ed) for the perfect, as in [20b]. 20. a. I am/was eating b. I have/had eaten Grammatical aspect Concept of situation Progressive viewed from the inside, in progress.Perfect viewed from the outside, in retrospect. Combining lexical and grammatical aspect Grammatical aspect Lexical aspect Implicated meaning Perfect + dynamic Completed activity retrospectively viewed Perfect + stative Pre-existing state retrospectively viewed. Progressive + dynamic ongoing activity internally viewed Progressive + stative Temporary state internally viewed The tense of the verb will that implicated meaning to the situation of utterance. Meaning components of verb formsI PRESENT HAVE+-EN/ED BE + -ING work very hard Time of utterance external view I PRESENT HAVE+-EN/ED BE + -ING work very hard Time of utterance external view internal view dynamic activity in retrospect in progress(= at this time I look back at myself in an activity viewed internally as in progress| You PAST HAVE+-EN/ED BE + -ING learn a l ot Remote from external view internal view dynamic processTime of in retrospect in progress utterance (= at that I looked back at you in a process viewed internally as in progress). | Meanings in contextThe distinction in tense between remote (past) and non remote (present) has a typical application in organization information in discourse. Information that is treated as part of the BACKGROUND will tend to be expressed in the past tense. Information that is of current concern, in the FOREGROUND, will be expressed in the present tense. Background scene setting, particularly in stories, is often expressed in the past progressive. In narratives In less technical writing, a similar distinction can be maintained between, present tense for presenting general statements and past tense for specific events. In narrative text, there can also be a general background versus foreground effect associated with different tenses.There is no obvious reason, in terms of narrating the events, why the fate of two people should be described in the past tense and that of another in the present. Within narratives that only use past tense, there is often a background role given to the past progressive and a foreground role for the simple past. In spoken discourse The speaker uses the past progressive for the initial background, or scene-setting, then shifts into the present tense to highlight the salient event in the story and her own internal reaction. Background and foreground information Background information past tense (Specific acts, events, old focus, settings) Foreground information present tense (General statements, facts, new focus, changes).

Hinduism Architecture

Hinduism Architecture Hinduism is a predominant religion of the Indian subcontinent. It begins simply by differentiating between matter and spirit and the theology of the religion is based upon three main truths, God, Matter and Soul (Richard Blurter, 1992). It is also a conglomeration of intellectual and philosophical points of view, rather than inelastic common sets of beliefs. Hinduism believes in the real self which is called the â€Å"ATM† is distinct from the temporary body made of matter or â€Å"Portrait† ( Richard Blurter, 1992).Hinduism dates back to the early Harpoon period (5500-BECAME) and its life and practices during the pre-classical era are known as the Historical Vivid religion. Many Hindu ideas and thoughts are greatly reflected in the Hindu architecture. Hindu architecture bear witness to the strong spirituality of India. Hindu architecture is known as Vast Shasta. In Sanskrit the word â€Å"vast† meaner a building or structure and so the expr ession â€Å"vast Shasta† is the science of structure (Raja Kumar 2003).Hindu Architecture addresses two kinds of buildings, religious structures including temples and shrines and non-religious structures including civic buildings and residential homes (Raja Kumar, 2003). It is believed that astrology plays an important part in Hinduism theology and also Hinduism architecture and follows three principles. The first is the idea that the world is the body of God. A sacred structure such as a temple is designed to be not Just the home of God, but the actual body of God. The second principle concerns the relationship between the macrocosm and the microcosm where the temple is compared to the large universe.The third principle teaches that the part always contains within itself he whole. The design of a building should align with the universe so that we control the forces of the universe within that building (Villainies, 2009). The Hindu temples are designed to represent a cosmic mountain that serves as the earthly residence of the cosmic deities. Hindu traditions tell us that there are forces, some subtle and others not so subtle, some positive and some negative, around us at all times and it is in our interest to take full advantage of these positive forces and avoid the negative forces (Villainies, 2009).The architecture of the temples represents he faith's complex cosmology, with sanctuary walls accommodating statues, sacred emblems and myths of Hindu pantheon. In Hinduism the temple is a central element in all aspects of everyday life. It is significant not only for religious activities but also for elements of culture, society and education. The temples do not contain large internal spaces, they are tabernacles preceded by halls used for rituals, and music and dance since the architecture of the temples are the expression of faith (Raja Kumar, 2003).The Hindu temple is considered the centre of intellectual, artistic, virtual, educational and social ele ments of daily life. Furthermore, the temple is a place where God may be approached and where divine knowledge can be discovered therefore, the temple is designed to dissolve the boundaries between man and the divine. Hindu architecture combines harmony and symmetry with a high degree of outer adornment. Elements are designed to have correct proportions and exert a positive influence on their surroundings.The reason what makes the architecture so beautiful is the small details that harmonize and mix with the colossal architecture. The architectural plans are based on â€Å"wants† which is the diagrams of the universe. It is a circle within a square, within a rectangle, with four gates to represent the four directions of the universe. At the center of the temple is the sanctuary, where an image or symbol of the temple deity is kept. Many temples sit on top of a cruciform platform, with a tall spire called â€Å"sierras† ( Richard Blurter, 1992).They are usually set on p latforms, with stairways connecting different levels. Large temples sometimes have separate buildings for meditation halls, offices and other purposes, and elaborate porches. Hindu temples typically consist of a prayer hall called a â€Å"mandate† and a sanctuary or central shrine called a â€Å"agoraphobia† (Richard Blurter, 1992). The sanctuary contains an icon of the Hindu deity. The focus of a temple is the inner sanctum, which sits on elevated platform below the central tower. It is the most sacred part of the temple and symbolizes a womb.Most temples have an outer wall with gates or â€Å"asparagus† that represents the four directions of the universe and are considered thresholds between the universe and the outer world. The gates are usually protected by sculpted warriors and sometimes river goddesses (Richard Blurter, 1992). The main gate is on the auspicious east side. The west is considered inauspicious and associated with death. The north is linked wi th elephants, which are valued because of their strength. The south is considered neutral. Non-religious architecture always begins by laying the cosmic body of God or â€Å"Pursues† over every building site or â€Å"Mandela†.The cosmic body is positioned in relation to the site. The head of God lies in the northeast corner because it is lived that sun equals light which equals knowledge and that Fourth more equals consciousness and ultimately spiritual enlightenment (Villainies, 2009). The east is the source of light and the north-east point is the most important because it is the point of minimization of light. The south-west corner, which is the exact opposite of the north-east corner is not considered an auspicious place and so when arranging a home one should avoid placing the meditation, kitchen or offices in this place.

Select a historic building in the UK that you consider to be at-risk Assignment

Select a historic building in the UK that you consider to be at-risk and suitable for rescue by a Building Preservation Tr - Assignment Example Next Steps after Writing a Conservation Statement 17 7.1. Actions to be taken 17 7.2. Reports to be undertaken 17 7.3. Timetable 18 18 8.0. Adoption and Review 18 19 19 9.0. References 20 10.0. Bibliography 22 11.0. Appendix 23 1.0. Introduction to Conservation Statement Elvaston Castle is a historic monument located in Derbyshire, England. It is situated 4 miles to the south-west of Derby. The castle covers an area of 200 acres, which also comprise of its parkland and formal gardens. It is one of the most popular 16th century castles in England. Among the major characteristics of the building, the castle has many gardens, which was designed and nurtured during the 20th century. Adding to that, there are acres of land covering woodlands, parklands, a lake and some picnic areas. The castle is listed as Grade II among the buildings in the UK owing to its importance as a centrepiece of the estate. The entire estate is currently noted to be under the supervision of the Derbyshire County Council, since World War II, following which, the building was completely damaged. However, owing to certain funding issues for its repair, the estate has been up for sale to private companies since the year 2000 (Derbyshire County Council, 2013). The Elvaston castle was re-built in the 18th century by the Sir Thomas Hanselin,  with the intention to make it as residence. ... Correspondingly, partnership can be maintained with the local authority and the country council, which was previously responsible for the maintenance of the building (Elvaston Castle, n.d.). The main intention of writing the conservation statement is to develop clear findings regarding the present issues associated with Elvaston castle, so that these aspects can prove beneficial in enhancing the efficiency of the conservation management plan. 2.0. Understanding the Building and Setting 2.1. Historical Overview The ownership of the building has seen changed in several occasions, right from the 16th century. Sir Thomas Hanselin was the founder and the real owner of the estate. However, as per records, the ownership of the mansion was first passed to the Earl of Harrington, following which the building was redesigned to be used as a residence. Over the period of time, it has been utilized for various purposes, which primarily included it being used as a teaching centre during the post W orld War II period; as a residence and as tourist attraction in the modern era. Accordingly, there have been significant changes in the design, content, ownership and use of the mansion in the passage of time. The building had been redesigned in several occasions with final adjustments being done by the famous architect Lewis Nockalls Cottingham. The content of the estate was later enriched with the addition of the gardens and the country park in course of time. As mentioned in the above section, the ownership of the estate passed from 4th Earl to the Needlers Development Company and currently, to the Derbyshire County Council. It was used by the Earl’s family for many

Dead Men's Path Essay Example | Topics and Well Written Essays - 750 words

Dead Men's Path - Essay Example The basic and most difficult question to answer here is whether the people under consideration in this book adopt one culture or parts of it and simply and for surely reject the other one in the wake of trying circumstances, economic and socio-cultural pressures and so on and so forth. This paper speaks of the cultural clashes within the related domains. Cultural ramifications have haunted generations for a lengthy period of time and thus a need is discussed which significantly addresses the questions related with the social as well as the cultural facets present within any society in the times much like today. These linkages outline the need to understand the human psyche in a better and more cohesive fashion than was the case in the times gone by. In the work titled ‘Dead Man’s Path’, the author Chinua Achebe has discussed the role of Michael Obi and how his personal thinking of the topic at hand led to a conflict situation. His perception of the former culture resulted in disarray not only for himself but also for others as well. The writer has clearly shown that there was a certain sense of bad judgment on the part of Michael Obi from the onset in his thinking and understanding of the modernization in culture which essentially escorted its way through to a problem in the end. There was a general sense of bad approach being involved in the imposition of his views right from the very start. He has used the example of imposing modernization into traditional thinking and village-like beliefs. This, in all essence is a very bad example to say the least as he has been unable to come to terms with its understanding in the first place. Obi has mocked the beliefs and ideals of the village people which led to a fi ght with the priest. Thus it would not be wrong here to suggest that the attitude employed by Obi is not only insulting but also humiliating which in reality ends in nothing short of being remarked

Environmental Microbiology Assignment Example | Topics and Well Written Essays - 250 words - 2

Environmental Microbiology - Assignment Example flu in humans are very similar to conventional influenza which generally involves muscular pains, cough, general body weakness, chills, fever, severe migraine and general discomfort. Human to human infection of this virus is also prevalent in a manner similar to that of the common flu, namely through coughing & sneezing of infected individuals or by touching something with flu virus on it and then eating food without washing the hands etc. Swine flu is also transmitted to humans by eating pork products which are not cooked to at least 160Â °F, which kills the swine flu virus and other dangerous bacteria and viruses. It has been noted that although conventional treatment for swine flu exits, natural medicines have also been quite successful in treating and preventing pandemic outbreaks of this virus, especially homeopathic and herbal medicine therapies. (Kruzel p.2) Now even vaccines for swine flu prevention are available and public awareness campaigns and education programs have helped increase awareness about this virus to the masses. The best treatment for swine-flu is possible if a physician is contacted within 1-2 days of noticing the swine flu

See Order Instructions Essay Example | Topics and Well Written Essays - 1000 words - 1

See Order Instructions - Essay Example Ð…ince itÃ'• unveiling in early 2004, BaÃ'•ecamp, the hoÃ'•ted project management application from 37Ã'•ignalÃ'•, haÃ'• received a lot of kudoÃ'•. BloggerÃ'• have praiÃ'•ed itÃ'• clean interface, major newÃ'•paperÃ'• have extolled itÃ'• focuÃ'• on collaboration and product reviewerÃ'• have applauded itÃ'• low price. I, too, waÃ'• impreÃ'•Ã'•ed when I previewed BaÃ'•ecamp'Ã'• featureÃ'• in Ð…oftware Development'Ã'• People and ProjectÃ'• NewÃ'•letter in May 2004. However, aÃ'• I've grown more familiar with BaÃ'•ecamp, I've found it hard to overlook one important detail: The application haÃ'• no way to produce a Gantt chart. Gantt chartÃ'•â€”thoÃ'•e horizontal bar chartÃ'• that Ã'•how dependencieÃ'• between taÃ'•kÃ'• and the eÃ'•timated time in which they might be completed—have been the mainÃ'•tay of project managerÃ'• ever Ã'•ince mechanical engineer Henry Gantt demonÃ'•trated in the early 1900Ã'• how one can be uÃ'•ed to track taÃ'•kÃ'•, workflow and Ã'•cheduling all at once. The Ã'•yÃ'•tem became Ã'•o popular that it'Ã'• Ã'•aid that managerÃ'• working on the Hoover Dam and the U.Ð…. interÃ'•tate highway Ã'•yÃ'•tem uÃ'•ed Gantt chartÃ'• to keep track of their projectÃ'•. Unfortunately, Gantt chartÃ'• haven't retained their popularity. Ð…ome criticÃ'• now argue that they pull a project manager'Ã'• focuÃ'• away from the project and onto perfecting pretty graphÃ'• that don't match reality.

Nepotism Research Paper Example | Topics and Well Written Essays - 2000 words

Nepotism - Research Paper Example Nepotism may make someone hire a relative at the expense of someone who has work experience as well as stronger education base. However, sometimes the relative is the most qualified but it will still give the impression of nepotism. The ethics of nepotism in business go hand in hand with business structure. The business structure can indicate that the business is family owned. This shows that that its establishment was under sole proprietorship or partnership meaning that the owner owns and controls it. The owners can also combine with their family members who act as partners. In some case however, the partnership is not family owned. This way, nepotism is more questionable when one partner decides to employ his family members yet other partners have an ownership stake interest in the operation. Many businesses all over the world are family owned businesses. They play an important role in the economic development in their respective countries. Family businesses face one critical problem, which is the issue of nepotism. In developed countries, measures have been taken to curb nepotism whereas in developing countries, it is part of their daily lives (Sidani, Yusuf & Thornberry 69). In today’s business life, nepotism is evidently rampant. Workers in such family businesses compete with the favored personnel; it is hard to for them to be promoted because there are not awarded according to the abilities and knowledge. This environment therefore portrays unfair competition and it will have negative effects on nonfamily personnel. A critical sufficient study that analyzes such an environment is essential in order to understand the topic on family firms, job satisfaction, negative word of mouth, intention of quitting the job and their relationships with nepotism (Sidani, Yusu f & Thornberry 70). Qualification factors that employers should consider include knowledge, ability to success,

Gender and International development, Research proposal Essay

Gender and International development, Research proposal - Essay Example Based on the research, their a strong evidence for the relationship when looking at the attitudes surrounding the preference of sons. However, there is a weak relationshop and less pervasive when focusing at some of the behaviors that are motivate by the preference of sons. Expression of behavior as a result of son preference are subjected to situational contingencies that are not related to the bias that girls receive. It is therefore imperative to maintain the difference between the behavioral discrimination and the attitude prejudice when evaluating the theories surrounding the preference of sons. The paper will therefore, research on the problems and manifestation that arises as a result of son preference. For instance, the sex ratio in India is declining at a fast rate and if the same continues, then the girl child may be declared instinct. The paper equally makes an attempt to understand the fate of the girl0child who is lucky enough to survive through infancy. The paper has id entified ten sources for the research. A brief summary of the findings of these sources has been outlined below The author of this article demonstrates the prevalence of high sex ratios of male to female children. It is indicated that selective sex abortions are always on the rise so as to maintain the cultural as well as parental preference of male to female children. Despite the government efforts to introduce policies aimed at curbing this vice, the same policies have proved over and over again to be unsuccessful. This is mainly due to the societal encouragement and preference of sons to daughters. Das Gupta, M., Zhenghua, J., Bohua, L., Zhenming, X., Chung, W., & Hwa-Ok, B. Why is Son preference so persistent in East and South Asia? a cross-country study of China, India and the Republic of Korea. Journal Of Development Studies, 40(2), (2003).:153-187. According to the article, the author articulates that son preference has persisted in East and

Integrated Marketing Plan Essay Example | Topics and Well Written Essays - 1250 words

Integrated Marketing Plan - Essay Example The plan also outlines the communication tools required for the launch of the product. The main marketing objective is to increase market share by 30% by the end of the plan implementation using appropriate communication tools such as online marketing, brand advertising, telemarketing, tradeshows, and direct mail. The company also wants to increase the purchase of its products by sports people and the general population. The communication objectives include; (a) making the product known to the target audience by the end of plan implementation; the objective is to reach approximately 25% of the target audience; and (b) to increase the number of target audience purchasing the products through the internet by 30% by the end of plan implementation. The company also wants to increase the target audience’s visits to its stores by 10% by the end of plan implementation. The objectives will be met through the use of appropriate communication tools. The company faces several issues and challenges. Other competitors such as Nike and Adidas have already reached the target audiences. The international footwear market is highly fragmented and competitive with numerous smaller players and a few key players. It is estimated that only a few of the companies such as Nike and Adidas are able to reach the 1 billion U.S. dollar barrier (Packaged Facts 2009, p71). This indicates that reaching the target audiences will pose a great challenge to the company because of the stiff competition from the other footwear companies. SWOT analysis of the company includes the following. The main strength of the company is the already established brand. The quality of its products is also exceptional. The target audience (the general population) lies within the ages of 6 to 50 years and this means that once they (the group between the ages of 6 to 25 years) have bought a product from the company, they will most likely buy it in the future. Thus, this will is a great strength for the compan y because it will develop a long-term relationship with the company. The greatest weakness for the company is that it is still new in the market and the products it is launching are entirely new. Notions about the quality of the product may affect its penetration into the market. The rapidly changing tastes of the shoe buyers present a great opportunity for the company to become more innovative. Products that look trendy attract the consumers. For the company, it indicates that performance and comfort of the products need to be improved (Gray 2012, par. 4). Though the economic recession has adversely affected most of the industries, it seems to be a positive impact for the footwear industry. The economic recession has affected the consumer trends and they are purchasing what they require to survive. Items such as diapers, groceries, shoes, and medicine top the list of what the consumers are buying (Rosenbloom 2009, par. 1). Stiff competition from other footwear companies such as Nik e and Adidas is a major threat to the company (Packaged Facts 2009, p71). The name of the product is TOMS and it was introduced into the company at the start of the year. The aim of the company is to introduce the product to the sports audience and the general population. The selected target audience is the sports people and the general population. The demand for footwear products is driven by demographics and fashion (Gray 2012, par. 2). The global footwear consumption is

Stallings Culture of the Savannah River Valley Assignment

Stallings Culture of the Savannah River Valley - Assignment Example The names island is situated eight miles from Georgia. Since the 1850s, archeologists have been reviewing the site and eventually proved that the site is one of the utmost significant locations in the history of United States (Sassaman 79-104). Over the past 140 years, more than 12 excavations have been conducted on the island by archeologists and looters. The existence of intensive prehistoric habitation, shell mound, and archeological deposits makes Stallings culture as important. The author, Kenneth E. Sassaman has tried to focus on the activity of the people of the Shoals. The first argument of the author is to present a story about the fall and rise of the Stallings culture. The second argument is to discuss the story of archeology which helps to enlighten the history of Stallings. The author wants to highlight the Stallings culture and bring it back to life with archeological interpretations and excavations. The Stallings culture has gained attention for many decades by archeological. This is mainly due to its setting within a place and time of many archeological deposits such as soapstone artifacts and fiber-tempered pottery. The author vividly described the reason behind the importance and flourish of Stallings culture for over 300 years. The author initiates with the argument of the population of the South-east coast and America. Kenneth explains the history of the Late Archaic culture of the Savannah River valley with a chart. The chart is based on the radiocarbon age. The Stallings fiber-tempered pottery and its technologies are introduced by the author to provide evidence on the importance of Stallings culture. Kenneth also focuses on defining the geographical, typological and chronological parameters ceramics as an evidence to focus on the Stallings culture. Several controversial theories of the people of Stallings have been offered by Kenneth.

Electricity Demand and Supply Pakistan Essay Example for Free

Electricity Demand and Supply Pakistan Essay Electricity load-shedding in Pakistan is one of the biggest domestic problems faced by the country. Along with the problems that the power shortage brings for the society as a whole and for the inhabitants of the society the power failures seriously curbs the economic potential of the economy. Considering most of the medium and large scale industries of Pakistan depend on machinery that is run by electricity they are heavily dependent on the electricity supply, with the electricity supply cut their production capacity decreases dramatically as well. Since most of Pakistani manufacturing industries lack the self generation ability hence this power outage is even more harmful to their business. So eventually what ends up happening is that along with creating general distress among the public this power shortage reduces the production capacity of the firms and hence reduces the aggregate supply. Aggregate supply can be defined as the total supply of goods and services that firms in a national economy plan on selling during a specific time period. It is the total amount of goods and services that firms are willing to sell at a given price level in an economy. It is the total amount of goods and services that firms are willing to sell at a given price level in an economy. In the long run, the aggregate-supply curve is assumed to be vertical In the short run, the aggregate-supply curve is assumed to be upward sloping SRAS (Short run aggregate demand) shows total planned output when prices in the economy can change but the prices and productivity of all factor inputs e.g. wage rates and the state of technology are assumed to be held constant. LRAS (Long run aggregate supply) shows total planned output when both prices and average wage rates can change – it is a measure of a country’s potential output and the concept is linked strongly to that of the production possibility frontier The SRAS and LRAS can be graphically represented as follows: SRAS LRAS Now what happens is that firms will have to cut down their production process in order to effectively meet the costs incurred or it will come to a position of losses. The cutting down of the production process means decreasing the supply of the firm. As a firm produces lesser than it did before, fewer workers will be needed because the excess labor has been made redundant since fewer employees are now needed to produce lesser output. Moreover, the firm can no longer afford to employ as many workers as it did before. Hence this will eventually give rise to over the course of time as many workers have will have to be laid off in industries due to low activity. This will invariably decrease the total consumption of the population because as the unemployment increases the purchasing power of the people also falls. They are now earning fewer wages and the income effect will lead to a drastic decrease in the consumption. Consumption is one of the major contributors in the aggregate demand function. We define aggregate demand as the total demand for all goods and services produced in the economy at a given time and price level. It is the amount of goods and services in the economy that will be produced at all possible price levels. The aggregate demand is usually described as a linear sum of four separable demand sources.[3] Where: C = Consumption I = Investment G = Government Spending (X-M) = Net Exports – Net Imports The graph for AD is as follows: It is often cited that the aggregate demand curve is downward sloping because at lower price levels a greater quantity is demanded. While this is correct at the microeconomic, single good level, at the aggregate level this is incorrect. The aggregate demand curve is in fact downward sloping as a result of the Pigou’s wealth effect. Pigou effect is an economics term that refers to the stimulation of output and employment caused by increasing consumption due to a rise in real balances of wealth, particularly during deflation. Keynes said that a drop in aggregate demand could lower employment and the price level (deflationary depression). Hence it can be said that any decrease in the consumption would bring about a fall in the aggregate demand. Consumer demand or consumption, that is also known as personal consumption expenditure, is the largest part of aggregate demand or effective demand at the macroeconomic level. The interaction of the aggregate demand and aggregate supply gives us the market equilibrium. Now as has been previously pointed out, frequent power cuts will mean a cutting down of the production process which invariably brings about a decrease in the aggregate supply. What happens is that as aggregate supply decreases with the aggregate demand being constant (as obviously people would still be demanding the same quantity of products) inflation will increase as shown below: Now here we can see with AS moving to a new point as it decreases it is actually increasing the price level which results in inflation and as a result unemployment increases as well, because when there is inflation in the economy there is a rise in prices hence there is a fall in the demand of goods and services and the producers reduce their production level and as a result they end up decreasing the number of workers which means unemployment increases. Unemployment on the macroeconomic level is a sign that the economy is operating below its full production capacity, this is a sign of inefficiency. Here we can see that inflation is playing a key role in determining the employment level. Hence we’ll have a look at how load shedding gives rise to inflation. Inflation is conventionally defined as a general increase in the level of prices in goods and services. One of the effects of inflation is a decrease in the value of money. During the course of inflation income and prices do not increase at the same rate; the purchasing power of the nation as a whole drops. One of the reasons of inflation is surplus amount of money which causes the prices to rise at an extremely high rate. Other than that, another reason for inflation is the rise in the costs of production which in turn increases the prices of the products. Moreover inflation occurs when aggregate supply exceeds aggregate demand hence increasing the price level. In the context of load shedding though, we see that it has been a triggering stimulus for initiating inflation. The CPI inflation averaged 23.5 percent in July-February 2008-09 in Pakistan as against 8.9 percent in the comparable period of last year. The deficiency of energy sources is causing stir on the demand side of the economic picture causing an increase in the demand for energy sources as it has a huge effect on all spheres of economy of a nation having a primary influence on industry level. The insufficiency of the available energy sources is causing the people to demand more electricity to meet their needs on the individual as well as industry level which in turn when observed in the context of graphical representation shows a shift of the demand curve to the right causing a shift of the equilibrium position increasing the price level. (Demand-Pull Inflation) The increase in level of inflation has also been caused due to an increase in the cost of energy sources. The scarcity of the energy resources available to the industries is making them shift to other sources for the purpose of energy generation which in turn has caused their costs to sky rocket. Now, due to the heavy burden that everyone has to face in this state of affairs is causing a shift of the AS curve in terms of graphical representation of the scenario. The increase in the costs of production for the industries in turn affects the aggregate supply causing it to decline. This shift of the AS curve to the left also then causes the equilibrium price level to rise, in turn stirring up inflation in the society (Cost- Push Inflation). The power tariffs imposed would further increase the industrial input cost which is already very high making the products more expensive in the domestic as well as the international market. As far as the international market is concerned, the competitive edge of a country would be lost as their goods are more expensive in comparison to the other countries. The two types of inflation can be graphically represented as follows: Demand- Pull Inflation

Tesla Case Study

Tesla Case Study A CASE STUDY ON TESLA MOTORS Cost/Benefit Analysis In business, every decision that has to be made requires thorough evaluation. And one of the most convenient and straightforward methods to do this is through Cost/Benefit Analysis. In CBA, an estimation of the total value of all the benefits of a certain project is compared to that of the value of the costs that are needed in order to realize such project (Watkins, n.d.). In order for the assessor to come up with a better angle of comparison, these values must be expressed into a uniform unit of measurement. Usually, in computing CBA, the values of the cost and benefits are converted into their monetary value. Once all the costs and benefits of the project have been taken into consideration, comparison may be done. If the value of the benefits outweighs that of the costs, it means that the project is a worthwhile endeavour. The next point of evaluation would be the calculation of the break-even point – the time at which the benefits of the project pay off the costs (Hill, 201 2). It would be most preferable to have a shorter payback period. Generally, CBA helps business people to decide whether or not to undertake a particular project. It allows them to frame the best and appropriate project objectives. Furthermore, CBA can be used to prepare the necessary resources as well as develop before and after measures of the project’s success. For example, the move to promote more ecological operations and processes for the company may need a Cost/Benefit analysis to determine the probability of its realization. As the corporate world is becoming more and more aware of the effects of Climate Change, companies are looking to implement environment-friendly practices in their offices. The same holds true for huge manufacturing companies. CBA allows the companies to evaluate probable gains and losses that these actions may bring. Tesla Motors: A Case Study in Environmental Impact Background and Operations of Tesla Motors Leading the advent of a more sustainable transportation system and its innovations, Tesla Motors has established quite a reputation in the automotive industry. Since its establishment in 2003, the company has grown to be the biggest manufacturer of electric cars in the market. It has contributed more than 50,000 cars in roads all over the world as of today (Tesla Motors, n.d.). Its main goal is to create a transportation system that is more environment-friendly and sustainable. Electric cars are charged at home and do not require refuelling of gasoline unlike the cars designed by other manufacturers. Quite expectedly, these zero-emission cars were not easily accepted in the market as they were deemed impractical, not to mention consumers were not really impressed with their rather tacky design. Fortunately, Tesla Motors was able to flip that equation. By releasing their trailblazer electric sports car for the high-end market, the Tesla Roadster, they were able to capture the attention of car enthusiasts and change the face of the green car market. After releasing the Roadster, Tesla pushed for more space in the industry by releasing their luxury sedan, the Tesla Model S in 2012. More and more consumers are looking to buy electric cars because of the innovations that were done by the company. In fact, reservations for their next model releases are already piling up. There is much anticipation for the Tesla Model X and Model 3 releases. How Green is a Tesla Green Car? The very purpose of an electric car is to promote energy innovation; and Tesla Motors’ goal is to achieve this without causing any negative impact on the environment. However, a new technology such as the innovative green car production cannot be made to pass without being thoroughly criticized by the public. Green cars are, by principle, more environment-friendly than the conventional fuel-based cars. The process, by which it is being manufactured, on the other hand, says otherwise. Furthermore, green cars do run on electricity. But, how is electricity being processed? Does it not come from coal and petroleum too? All things considered, is a Tesla green car green after all? The company admits that the degree of being environment-friendly of their cars take the Model S for example, mostly depends on where and how often the car is being driven. In the US, each state has a different mix of energy sources that basically goes into their grid. In other words, a â€Å"cleaner† source of electricity makes a Model S a more environment-friendly car. Generally, it is still cleaner than the internal-combustion design of their competitors in terms of emissions-per-mile; considering the efficiency of battery-powered cars in converting stored energy into a useful form (Oremus, 2013). Tesla Motors and the Campaign for Environmental Sustainability Tesla Motors have established its campaign to promote a greener personal transport system through its electric vehicles; but how does it impact the environment in the industrial context? Are its processes and operations considered as environment-friendly? The company is very much aware of the fact that they are indirectly releasing carbon emissions through power plants – considering that electricity is the main power source of the vehicles. This is the reason why Tesla moves to promote the absolute removal of indirect carbon emissions by using Supercharger Stations that only uses grid electric power from solar panels (Walsh, 2014). Moreover, Tesla is teaming up with SolarCity to provide electric car owners an option to charge their cars using solar panels in their respective homes. This is like hitting two birds with one stone. By eliminating the need for coal-based electricity source, they are indirectly reducing carbon emissions in the atmosphere; and they are promoting the use of renewable energy source at the same time. Tesla is basically solving the world’s dependence on gas. Through their revolutionary innovations in electric vehicle technology, they have addressed an issue that has been thought as an improbability for many years. By making more convenient adjustments in their electric cars, and at the same time proving that electric cars are indeed effective, Tesla has convinced more consumers to patronize their product. The company is winning more and more battles as they advance into bigger ventures. In order to cater to their growing consumer demands, Tesla is building their very first Gigafactory. Panasonic will be a huge investor in this project, along with Tesla’s other major partners. The best thing about this gigafactory is the company’s plan to run it mainly on wind and solar energy. Nevada is the perfect site for the factory because it is where the biggest solar power plant in the world is located. Tesla does not only serve as a leader in electric car technology, it is also becoming a model for other companies to consider more environment-friendly processes. Coal mining and processing has created many environment-related issues and are still causing problems in many places around the world. If Tesla becomes successful in eliminating the need for non-renewable sources of energy in order to generate electricity, it can change the face of the automobile industry forever. Not only will it dramatically reduce the carbon emissions that are released to the atmosphere, it will also eliminate the issues that are brought about by the processing of electricity that is coming from natural resources. Tesla Motors and the Competitive Industry Of course, Tesla Motors is not the only company that has entered the green car market. Even though the industry for green cars is not that big compared to the conventional automobile market, it can be said that competition is not too lax. In fact, Toyota, Ford, Nissan, and Honda are considered as the biggest competitors for Tesla. Audi, Volkswagen, and BMW are looking to join the green car industry soon. And these are pretty huge companies. Can Tesla keep its place in the industry without being squeezed out by giant car manufacturers? What is its competitive advantage? Unlike the rest of the automobile manufacturers, Tesla is 100% in the green car industry. Thus, their focus is only within that market. Research and development is solely dedicated for this purpose, allowing the company to create better innovations. Also, Tesla has about 5-year head start over the other companies. While other companies are still building their green car designs, Tesla is already polishing its own. The future of the automotive industry is leaning towards the utilization of renewable sources of energy. This basically means that other companies who are on the other side of the industry are at a huge disadvantage. Oil is about to run out; but solar power is unlimited. Sooner or later, they will have to shift to a more sustainable source of energy. Tesla Motors and the Future of Green Car Technology At the moment, Tesla’s priority is to maximize its production in order to meet the demands for the Model S and Model X in the market. They are having troubles in meeting customer demands with their very limited production. But the public can rest assured that Tesla will not stop creating better innovations for their products. Once the gigafactory has been installed, Tesla’s next focus will be on the development and improvement of automated driving technology. As a matter of fact, the company’s CEO, Mr. Elon Musk has announced the release of their partially self-driving vehicle by 2017 (Boyadjis, Rassweiler, Brinley, n.d.). As the technology for zero-emission cars progress, the issues regarding the automobile companies’ impact on the environment is being addressed gradually. Someday, there will come a time when vehicles will solely depend on solar power – among other renewable energy sources. It may not totally solve Global warming, but it will help the world get there one step at a time. References Boyadjis,M., Rassweiler,A., Brinley,S. (n.d.). Object moved. Retrieved from https://www.ihs.com/articles/features/tesla-motors.html Hill,R. (2012, September). Attention Required! | CloudFlare. Retrieved from http://www.mindtools.com/pages/article/newTED_08.htm Oremus,W. (2013, September 9). How green is a Tesla? Electric cars’ environmental impact depends on where you live. Retrieved from http://www.slate.com/articles/technology/technology/2013/09/how_green_is_a_tesla_electric_cars_environmental_impact_depends_on_where.html Tesla Motors. (n.d.). About Tesla | Tesla Motors. Retrieved from http://www.teslamotors.com/about Walsh,T. (2014, November 1). Investing in Socially Responsible Companies: Tesla Motors Inc. Retrieved from http://www.fool.com/investing/general/2014/11/01/investing-in-socially-responsible-companies-tesl-2.aspx Watkins,T. (n.d.). An Introduction to Cost Benefit Analysis. Retrieved from http://www.sjsu.edu/faculty/watkins/cba.htm

Retail Services Marketing Of Uniqlo In Hong Kong Marketing Essay

Retail Services Marketing Of Uniqlo In Hong Kong Marketing Essay Chapter 1. Introduction Many businesses exist and flourish because they are successful in satisfying a need in the market. These needs are determined by the consumers who are considered an important component of any business endeavour. The primary reason for a business existence is to continue identifying consumer needs and then come up with tangible responses to address these needs. This requirement makes business companies spend a considerable amount of effort and intellect in analysing the behaviour of the consumers in order to effectively formulate appropriate marketing strategies that would assist the firm in effective production and delivery. Smart, D. T., Martin, C. L. (1992) argued that the study of consumers makes companies and organisations recognise and internalise consumer issues that would help strengthen their marketing strategies. In this paper several issues are discussed pertaining to fashion and clothing products and services offered by UNIQLO in Hong Kong. UNIQLO Co., Ltd. was originated in Japan. The companys business line is about clothing and fashion. But basically, the company is one of the leading clothing and fashion business in Japan that design, manufacture and retail casual wears. Initially, UNIQLO Co., Ltd. was only a division of Fast Retailing Co., Ltd. but by November 1, 2005, UNIQLO Co., Ltd. come into the picture through corporate restructuring and currently existing as a 100% consolidated subsidiary of Fast Retailing. UNIQLO was now listed at the Tokyo Stock Exchange. In Japan, UNIQLO is the leading clothing retail chain in terms of both sales and profits. And as of 2010, the company are also operating in Hong Kong, China, United Kingdom, South Korea, France, Singapore and United States. UNIQLO formed the idea of blending of unique and clothing as an symbol of originality and uniqueness of the apparel industry in Japan. UNIQLO offers fashionable and high quality clothing at reasonable prices, and was seized as an opportunity to establish a brand position domestically and internationally, combining all the facets of the business from product design to final sales and the operation of the 790 stores around the globe. Primarily offing for a highly brand conscious consumer group, UNIQLO envisions itself as a leading global casual wear company targeting high sales and profitability growth. For UNIQLO, such aim could materialise based on the established strategies such as low cost management, cheapest manufacture and marketing schedules and prioritising customer requirements. Nowadays, UNIQLO is described as the apparel giant Gap, Inc.s counterpart based on the 4, 000% share price increase, making UNIQLO as Japans third largest clothing retailer. However, it is not always victory for UNIQLO; the subsidiary also has its own share of downturns especially on its international expansion. For instance, expansion programmes in the United Kingdom (UK) saw a tumultuous stumble in profits, forcing Fast Retailing to shut down 16 of the 21 UNIQLO stores opened, because of competition. Most recently, three UNIQLO stores in New Jersey were also closed because of economic slumps. Despite these facts, UNIQLO maintains the spirit and still believed that the brand has only but way forward. How UNIQLO will going to do such is central to this paper, focusing on the companys strategic management. External, industry and competitor analysis as well as the internal environment will be addressed. In fashion and clothing business in Hong Kong, the products and services offered by retailers that have strong brands are flourishing because they are easier to remember or they are already popular and are known for the quality. Companies like UNIQLO, HM, and Giordano are giving their best to build their brand name or brand identities because it helps consumers easily identify the product as well as acquire a rich set of symbols and meanings embodied by products. For successfully developed and managed brand names, the connections that patrons make with the brand name creates value, or brand equity, that can be a highly valued asset to the firm that develops the brand (Meyers-Levy, Louie, Curren, 1994). Chapter 2. Literature Review Environmental Analysis (PESTEL) Political Analysis In the context of UNOQLO, political factors have direct effect on business conducts and operations. Decisions made by the affects the decision-making of retailers and could come in the form of policy or legislation. In Hong Kong, the one country, two systems is the prevalent governance philosophy which endows the special administrative region with a high degree of autonomy and its capitalist economic system. Within a capitalistic and free market-oriented economy, retail companies make the majority of microeconomic decisions but they have to conform to specific agreements. Mainland and HK Closer Partnership Economic Arrangement (CEPA) and the US-China Textile Memorandum of Understanding are two examples of this. The former provides UNIQLO with a tariff-free treatment, stating that products which have no existing CEPA rules of origin will enjoy tariff-free treatment upon applications by local manufacturers. The latter could provide UNIQLO with an opportunity for an annual growth of 8-17% in 21 categories of Chinese textiles and clothing exports to the US. Labor and customary regulations as well as code of conducts are also complied into including China Social Compliance 9000 and US and EU quotas (RSCA 2006; Doshi 2006). Economic Analysis Domestically and globally, businesses are also being affected by economic factors whereby a strong economy indicates positive results and weak economy signifies the opposite, affecting both businesses and consumers. Hong Kongs gross domestic product is estimated at US$206.7bn with the service sector that contributes 90% of the total GDP. The region is also named as the worlds eleventh largest trading entity. Almost 50% of the total population is employed full-time and the unemployment rate has a continuous average decline by 4.1%, making disposition of income a possibility, a lower cost of living that is (Monthly Digest 2008). Spending is generally devoted for food, housing, healthcare, transportation, amusement, services and apparel. People nowadays are very particular with investing in quality clothing thereby resume spending with premium apparel finds (Doshi 2006). Realising this, the price and quality characteristics of UNIQLO has a strategic fit; UNIQLO makes people look fashionable and confident in world-class clothes at a reasonable price through the company-wide integration of the Specialty Store Retailer of Private Label Apparel (SPA) model, a low-cost but effective operation model. Social Analysis Demography or the population characteristics may determine buying patterns and that understanding demographic changes within a particular region or place facilitates determining whether products and services would appeal to customers as well as the number of potential customers (Barney and Hesterly 2006, p. 35). Hong Kong has a total of 6, 985, 300 population based on 2008 estimate and is continuously growing due to immigrant influx from Mainland. According to Doshi, people in HK and elsewhere have a growing interest in private labels. Consumers aspired for having private levels on everyday garments. Casual wear from HK which is known for good design and quality has a positive image on global consumers. Nevertheless, international brands are concentrated in high-end consumers while domestic brands are for low-end consumers (Doshi, 2006). In taking advantage of the wealth of the demography, UNIQLO makes effort on providing high-quality merchandise and generating value s to the society by taxes. Further, UNIQLO is a company that is committed in creating positive reputation as manifested in its vision and mission, styles of management, ways of doing business and requirements to employees. Technological Analysis Technological innovations are a priority for the apparel retailing industry but it will remain as labor intensive as it is today. Boosting the industrys productivity, increased in automation has been the recent trend but it is limited on specific functions, to which mostly require human intervention such as sewing and making patterns. Although there are computerised sewing machines that increase the productivity and reduce training time. Further, the uses of computer system software intended for the industry will be on making rough sketches, printing detailed designs and storing of information for easy retrieval. The customer orientation of UNIQLO was basically construed from its website in which customers can give feedbacks by email and discussion board. Hong Kong Productivity Council made a report disclosing that the apparel industry could make sense of information technology (IT) if utilise for order processing, costing analysis, order tracking, material ma nagement, reporting and connectivity (2004). Legal As with any other business industry of the world, there are rules and regulations that restrict or support the facilitation of the business in the clothing and fashion market in the areas where UNIQLO operates. Environmental There are currently no major environmental issues faced by the UNIQLO in Hong Kong, except for the ever-present textile and silk production issue which catch environmentalists attention die to the fact that some of its raw materials and from the skin of rare animals. Industry Analysis (Porters Five Forces) Threat of Entry Barney Hesterly (2006, p. 43) point out that new entrants are the firms which have either recently begun operations or those that threaten to begin operations within an industry soon. Notably, the apparel industry is a buyer-driven industry where producers are considering buyers decision-making especially when brand names enter the picture. These buyer-centric industries have low barriers to entry mainly because of intense competition. Utilising brands as a market power source; however, this is a challenge for every clothing company. In the clothing business, mass customisation has seen to be the most effective strategy. Putting strategises into action remains to be in resilience today (Culpan 2002). Therefore, the focus must be on minimising the costs without sacrificing quality and to do this, managerial know how is a must in order to understand interactions with suppliers and consumers, to facilitate creativity and innovation and to maintain mobility in adapting to new market demands (Kincade, Regan and Gibson 2007). Building brand awareness and consumer loyalty is a costly endeavor since it involves advertising needed not only to promote the brand but also on sustaining awareness and loyalty. Strengthening brand names also requires that there are quick response programs to increase revenues and manage risks. One of UNIQLOs major resources is its brand name, which is now synonymous with comfortable, high quality and cheap clothing merchandises. Although brand awareness outside the home country is a challenge, it is of intangible value to UNIQLO as a business asset. Brands are valuable and rare and reputable brands are acquired through the impressions one has of the company, and its products or services. Since a brand name is built overtime it becomes costly to imitate thereby providing a sustainable competitive advantage in the apparel industry (Groucutt, Lydley and Forsyth 2004, p. 285). Threat of Rivalry Either in home or host countries, apparels, accessories and merchandise will always have a competitor which usually fluctuates in size. The modern market trends for the apparel industry are globalisation and intensified competition, increasing price and lower profit margin pressures, small quantity with high complexity orders, shorter lead times, multiple location operation, changing customer requirements and liberalisation on textile and clothing quota that creates new market dynamics. Being responsive to these market trends shifts the focus of the apparel industry for more extensive product development and improvements at the least possible cost. Such condition forces companies to divert on product differentiation because of high switching cost. In an industry where products are deemed to be equal, the key sources of differentiation are brand image, reputation and prior existence (Byoungho 2004b). For UNIQLO, the products themselves are an important source of com petitive edge. UNIQLO strives at developing products of high quality, in various collections to enable the company to reach the highest possible number of customers. As such, the rivals would be endangered when it comes to introducing innovative products. UNIQLO is positioned in the fashion capitals of the world for the purpose of taking advantage of the new information about fashion trends. UNIQLOs ability to quickly adapt to trends and new markets has helped them develop product differentiation, something that is key to the companys success in the apparel industry. According to Tokle (1990), product differentiation is what separates the top competitors from the rest, but it something that is not costly to imitate. This is why their product differentiation is only a temporary competitive advantage. Competitive advantage could be achieved once the organisation learns to manage its capabilities that the end consumers could appreciate and competitors would find difficulties imitating (Porter 1985; Roney 2004). Threat of Substitutes Casual wear is very particular with loose-fit, comfortable and relaxed fit. Athletic or active wear was perceived to be the closest substitute to casual wear as manifested by the booming athletic wear industry. Typically worn as casual fashion clothing, active attires could provide deterrence in the industry. Moreover, the blurring demarcation on the casual clothing family could be also seen as an opportunity for substitutes. Specialised stores offer semi-casual, smart casual and business casual lines. Semi-casual clothes are less presentational than informal but are not as loose as casual dresses. Smart casual purports conservative looks but with harmony on colors, fabrics, shoes and accessories. Business casual, on the other hand, varies in definition but the common element is the collar. Realising this, the bottomline now is the price. Moreover, based on the SPA business model, all the necessary functions at UNIQLO falls under a single umbrella especially th e inbound logistics and the production. UNIQLO is an example of a cut-make-trim company in which in which the company purchase the fabric and retain ownership of the raw materials and work-in-process, and so making it hard for rivals to imitate or produce substitutes for UNQILO brands. Threat of Suppliers The prices and availability of commonly used fabrics such as cotton, blends, synthetics and wools might fluctuate significantly due to its dependence on demand, crop yields, weather, supply conditions, transportation costs, government regulations and economic condition among others (Byoungho 2004a). Quota is the major factor that affects the demand and supply of textile and fabrics. Even though the sale of raw materials is standardised, independent contractors, raw material suppliers, importers and apparel manufacturing firms could not isolate themselves from such scenario because of the prospective unsteadiness in the supply chain (Chetty 1999). As well, because of forward vertical integration, coupled with the low barrier to entry, suppliers could easily become rivals. In becoming threat of entry, suppliers could be also become a competitor to already established apparel manufacturers. In addition, contractors is also one of the threats when the demand of the l abor increases, it will cause labor costs price inflation. Laszlo (2008) stress that there are five main parts of the apparel value chain including raw material supply, provision of components; production networks; export channels and marketing networks at the retail level. Through the process, UNIQLO has an ownership on production and thereby a complete control on the supplies procurement. UNIQLO insources its production and handles the majority of the operational details. Sourcing is a go-to in the apparel industry but it is not rare although it can add value to UNIQLO. Threat of Buyers Reaching more and diverse consuming group, the apparel industry is both a stable and unstable industry. Stable because quality price and quality products are the main element and unstable because there are many factors that affect both price and quality. In the point of consumption, for instance, there are middle men such as the retail stores that offer an array of brands. In purchasing manufactured apparel, retail stores could have influence on making significant requirements and demands on their purchase, affecting prices. Though quality is inherent, prices would not be reasonable at all, and alternative clothing is readily available. This explains why apparel manufacturing companies are setting up their own stand along stores which will cater to their own produce. Important is that apparel stores must not fall dependent on s specific class of customer. Buyers are increasingly appearing to prefer above standard apparel with a much lower cost, making apparel less d ifferentiated. When selling directly to consumers, buyers would incur a significant portion of their dispensable cash. Same goes with retail store, they purchase apparel at the least possible final cost, but adds up to prices of apparel. UNIQLO is involve in selling to the customers through specialty store marketing, with a minimalist strategy of pile em high, sell em cheap concept that is. In addition, the unbranded fashion or the no-logo concept was perceived to be the main reasons for peoples warm attention (Williamson 2007; Parrish, Cassill and Oxenham 2006). Competitors Analysis Local Competitor: Giordano According to companys website, Giordano was established in 1981 as one of the most well-known and established apparel retailers in the Asia Pacific region. The company employs 11,000 staff with over 1,700 shops operating in 30 territories worldwide. The companys vision aimed to be the best and the biggest world brand in apparel retailing with a remarkable mission i.e. To make people feel good look great. From the companys website, they are stating that Giordano is committed to being a successful and responsible corporate citizen. Meaning, they are committed not only to delivering quality products and service to their customers and strong and sustained financial performance to their shareholders, but that are also committed in creating a positive impact in the communities where they do business. The current CEO since 1996 is Peter Lau, a Canadian Chinese. Basically, Giordano is based in Bermuda and trades on the Hong Kong Stock Exchange as 709.HK. Giordano concentrates in creating and delivering economic quality clothes such as Long Sleeve Shirts, T-Shirts, and denim jeans. On the other hand, Giordano Ladies, a sub-brand was only established in 1996. It has been instrumental to upgrading the unisex brand from a budget image to a more fashion oriented apparel retailer similar to The Gap. International Competitor: HM It is now a widely held view that the world economy has entered a much more complex phase where individual national economies have become inextricably linked. In this new world economy, resources and markets have ceased to have the indelible national identity of the past (Jones, 2002). Restricted resources and markets that were once legally isolated have become much more accessible to enterprises that have acquired a global strategic vision. To the more visionary global enterprises, the world is but a borderless environment with homogeneous consumers who have developed an unforgiving taste for the most sophisticated and high-quality products. In response to the needs of these global consumers, the enterprises have developed global products. How such homogenised consumers are served, however, is a question of the strategic orientation of the enterprises and their ability to exploit the ever-evolving global economic environment (Jones, 2002). With this regard, HM, a company in Sweden e ngaged in clothing and a leader in fashion business shows significant impact to their consumers in accordance to their brand and branding strategies. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the US, UK and European Market exclusive clothing designs. The main goal of this company is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company has been known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion but because of the quality of the clothes designed durability and the funkiness of its clothes (HM, 2009). The HM mission, Fashion and Quality at its best price. In addition, their handbags, shoes and accessories are also creating big sales and positive reactions from consumers. Through the online stores, HM provides the US, UK European Market and Asian Market exclusive clothing and even handbag designs. HM also offers perfumes and watches. The main aim of this company is to provide fast fashion goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others) in different countries all over the world (HM, 2009). The company has been known because of its strategy of providing fashion designs exclusively for each countrys preferences and needs which was positively accepted and loved by consumers. CPM Matrix Table 1. CPM Matrix UNIQLO Giordano HM Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Advertising 0.20 4 0.80 5 1.00 4 0.80 Product Quality 0.15 4 0.60 4 0.60 4 0.60 Price Competitiveness 0.10 4 0.40 3 0.30 4 0.40 Management 0.10 4 0.40 3 0.30 4 0.40 Financial Position 0.15 4 0.60 3 0.45 3 0.45 Customer Loyalty 0.10 4 0.40 3 0.30 3 0.30 Global Expansion 0.15 3 0.45 4 0.60 4 0.60 Market Share 0.05 3 0.15 3 0.15 3 0.15 Total 1.00 3.80 3.70 3.70 With regards to the discussion of the local and international competitors of UNIQLO, the CPM matrix describes the edge of UNIQLO over Giordano and HM. As seen in the critical success factor, UNIQLO dominates the Product Quality, Price Competitiveness, Management, Financial Position and Customer Loyalty. Despite of this, it seems that UNIQLO was lacking in advertising which was dominated by Giordano. In addition, UNIQLO also needs to consider their efforts in global expansion and market share in order to become successful in Hong Kong. Extended Marketing Mix 8Ps of Services Marketing Furthermore, since the UNIQLO as a brand concept be similar to or is associated with service stipulation, the 8Ps method adopted for service marketing may be competently espoused for its advertising. The 8Ps are: Product This refers to the stuff or services to be offered by the company. In the case of UNIQLO, their products and services are mostly related to clothing and fashion, thus the need for constant review should be bear in mind in order to meet the changing customer expectations. Place In UNIQLO, the place in which this product was manufactured and distributed was somewhat accessible to both suppliers and customers. Actually, UNIQLO are considering the issue regarding product availabily at the most convenient places for the target market, i.e., current and prospective clients. Price In terms of price, UNIQLO produce were priced competitively. Promotion UNIQLOs most effective ways to communicate to the various target groups to stimulate greater awareness, interest and patronage are somewhat good but not exceptional. UNIQLO are now using TV advertisement, Internet marketing, and billboard advertising. Physical Evidence In terms of presentation, UNIQLOs products are exceptional. In addition to these, the services offered by the company were also outstanding. As seen in their shops UNIQLO are known with their well-dressed staff/consultants, logos on office doors/ business cetres, letter heads, brochures, complimentary cards, consultancy reports, etc. Process With regrds to the process, the business of UNIQLO are well management in which makes their business system flawless and customer complaints are easily handled. People When it comes to people, UNIQLO chooses the best suitable person needed by the company. This means that UNIQLO expertly indentify the capabilities of a person that will reflect the value of UNIQLO products and services. Promise UNIQLO with their consultants are delivering their promises. In terms of quality of products and services, UNIQLO are giving it to their customers at utmost quality. Public Relations UNIQLO stakeholders carefully identify the various publics that can impact on UNIQLO to which PR communications can be directed. Such publics include individual consultants, clients, big practices, small practices, other related professional associations, relevant agencies of the United Nations, financial institutions, etc. Developing the Concept of Servicescape and Blueprinting Servicescape- Servicescape is a concept that was developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place. If you were to try to describe the differences a customer encountered when entering a branch of say like McDonalds compared with a small family restaurant, the concept of servicescapes may prove useful. Booms and Bitner defined a servicescape as the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service (Booms and Bitner, 1981, p. 36). Servicescape may be likened to landscape. It includes facilities exterior (landscape, exterior design, signage, parking, surrounding environment) and facilities interior (interior design decor, equipment, signage, layout, air quality, temperature and ambiance). Servicescape along with other tangibles like business cards, stationary, billing statements, reports, employee dress, uniforms, brochures, web pages and virtual servicescape forms the Physical Evidence in marketing of services. Servicescape is not defined as above. The definition above is the definition for physical evidence. Physical evidence consist of servicescape combined with the tangible elements, so servicescape is a part of physical evidence. Blueprinting Service blueprinting was initially introduced as a process control technique for services that offered several advantages: it was more precise than verbal definitions; it could help solve problems preemptively; and it was able to identify failure points in a service operation.24 Just as firms have evolved to become more customer-focused, so has service blueprinting. One early adaptation was the clarification of service blueprinting as a process for plotting the customer process against organizational structure.25 Service blueprinting was further developed to distinguish between onstage and backstage activities. These key components still form the basis of the technique and its most important feature, that of illuminating the customers role in the service process. 26 In addition, it provides an overview so that employees and internal units can relate what they do to the entire, integrated service system. Blueprints also help to reinforce a customer-orientation among employees as well as clarify interfaces across departmental lines. Chapter 3. Research Methodology The aim of the study is to once again, seek the various sides of economic impact in London after winning the title to be the host of the 2012 summer Olympics. It is a big challenge for the hosting country to facilitate a mega event and the industry that is in the center of the issue is the tourism. The continuous development of an industry is possible if there are factors that can affect its growth. In the existence of the Olympic event in London, there should be an appropriate investigation that might lead in determining the economic impact of Summer Olympics. Along with the complexities defined in the countries of UK, London remains the center of attention because of the opportunity in hosting the prestigious Olympic Games. After the years of 1908 and 1948 in hosting the previous Olympics, London finally acquired the honor in hosting the mega event. Obviously, years can be evidence the world is changing and with that, London must be prepared on the various effects resulting to the Olympic Games. With the help of the appropriate method, the study can gain the chance in meeting the objectives and goals. Research Methods to be Used Since the study is concern regarding the empirical ground and current situations of Londons preparedness in the upcoming Olympics, the proposed primary method is through the use of surveys and interview. There are many types of primary research available based on the purpose of the researcher/s. The design of the method can create the accurate result and overview on the concern of the study. It is expected that survey methods are more efficient in terms of gathering the primary data therefore; it is utilized in the study. Through the form of questioning the people or groups, the study can gain the limited amount of information which is also useful in understanding the subjects point-of-views. On the other hand, the use of interview helps the research in providing the ideas of a small group similar to gathering their opinions. After the essential data had been collected, the information was analyzed and organized according to a comprehensive fashion. Subjects The survey data was taken in the participation of 200 district residents who are deemed to be affected by the Olympic event. The responses of the participants are gathered and then, analyzed based on the five-point Likert scale. On the second phase of the method, an interview was conducted in among the five respondents in order to achieve the qualitative dimension alongside the gathered statistic data. The respondents of the interview includes the officials in London as well as the businessmen that took participation in the pre-Olympics, during Olympics, and post-Olympics. Sampling Design It is impractical for the study to conduct a survey in the entire population within the community

Social Interface :: science

Social Interface In the introduction of the book of Norman Long, â€Å"Battlefields of Knowledge†, Long states that theoretical and the application itself cannot be segregated into their respective venues. His book takes a different perspective specifically by not discriminating between the â€Å"knowledge of understanding† and â€Å"knowledge of action.† Long’s book assumes that the theoretical and the pragmatic issues are so intimately entwined that it would be like separating melted ice from your coke. Long stresses that we must work on an actor-oriented approach where we can base new types of theorization and methodologies. The proposed model suggests that a theoretical technique be developed to take into account the actions of the actors and be able to construe them clearly. It also should show how different analyses work themselves out through accommodation and negotiation. By this method, we concentrate on the performer and recognize the multiple realities and diverse social practices of a variety of actors. The interaction between diverse social interests encourages social change and is essential when it comes to understanding development processes. The intersection where we have different social organization mixing with one another negotiating is called the interface. The interface is where the social systems interacts in their own worlds and where the different actors see their own realities and work on how to achieve certain goals they may have set for themselves or goals that the society they are in have been set for them. For this paper, I will attempt to process the relation of a drug addict under going rehab with his/her therapist through our actor oriented approach and hopefully something intelligent will come out. As stated above, the actors are the physician and the patient. It can be noted that such a small group may not produce much of a social change but from trivial matters arise serious obstacles. We may use this interface as to how our society views such a problem and tries to resolve it. Drug addiction in our country has recently become a growing concern for our citizen. Designer drugs have entered our country from illegal drug exporting countries like China or Thailand. And instead of enticing the usual mid-thirties demographic, these pushers peddle their merchandize to young teenagers ranging from twelve to twenty, most of them still easily influenced by their peers. In order to counter this new scourge that our society faces, we have set up rehabilitation centers or detoxification cente rs for the addicted ones.

Yeats’ Second Coming and Cummings’ what if a much of a which of a wind

The End of the World in Yeats’ Second Coming and Cummings’ what if a much of a which of a wind Hellfire and brimstone, a massive environmental disaster, a third World War; how will the world end? This issue can stop conversations, or start hour long arguments; it can start a religion, or cause people to renounce their faith. The answer to the ubiquitous question of how the world will eventually end is a paradox; to know the answer means that the final hour has come. Both E.E. Cummings and William Butler Yeats express their premonitions about when and why this awesome event may occur. Both prophetize about the horrific destruction of the world in their poems, "what if a much of a which of a wind" and "The Second Coming"; however, Cummings and Yeats disagree on the final cause of this destruction. While both utilize graphic imagery, stark contrast, and unique syntax to warn their readers about the evils of mankind, Cummings predicts society's irresponsible use of technology will engender the world's end, while Yeats believes that men themselves, the "worst full of passionate int ensity," will ultimately cause the downfall of civilization. Cummings' use of intense and somewhat disturbing imagery in his poem "what if a much of a which of a wind" urges readers to realize the extent of the devastation caused by catastrophic, preventable, destruction. The first stanza of the poem, describing images such as the sun "bloodying the leaves", evokes terror in the reader. The thought of the sun, usually associated with warmth and love, destroying something that it has helped to develop, directly parallels technology's current role in society. Technology, usually thought of as beneficial to mankind, slowly destroys the society that it ... ...thinkers since the beginning of time. E.E. Cummings and William Butler Yeats felt compelled to express their thoughts as to the imminent destruction of mankind. However, what they were unaware of at the the time that they wrote their prophetic poems, was how frighteningly true their predictions almost came. Yeats commentary regarding the leaders of the world and their "passionate intensity" prophetized the Holocaust of World War II and the autocracies created by Hitler and Stalin, while the masses "lacking all conviction" sat and watched with passive indifference. E.E. Cummings' description of man's misuse of technology, was exemplified by the dropping of the atomic bombs on Hiroshima and Nagasaki. These poets sounded an alarm that was ignored; hopefully we are now prepared to heed their warnings so that their dire predictions will not prove to be ultimately true.

Lord of the Flies: The Darkness of Man’s Heart

William Golding’s Lord of the Flies is more than a tale about a group of boys stranded on an island during World War II. Life free from rules of society and adults seems like paradise, but it quickly turns into hell on earth. The boys face the ultimate challenge of remaining civilized without supervision or guidelines. Many elements are found within Lord of the Flies: breakdown of civilization, avoidance of truth, and assumed innocence. These elements appear to be the message Golding is trying to convey. However, carefully analyzing the novel, the reader is able to detect symbolism. The author hides powerful messages behind his characters and other objects on the island. Through the use of symbolism, Golding reveals that humans detached from society’s rules allow their innate evil to dominate their existence. By introducing the characters of Ralph and Piggy, Golding shows his first use of symbolism. He introduces them as well-bred British boys and uses them to reflect man’s nature within society. Ralph represents civilized man, and Piggy symbolizes the intelligence of civilization.What is the difference between a figurative and a literal analogy? Ralph is elected leader because he has the appearance, common sense, and his possession of the conch makes him respected (Golding 22). Since he has been elected leader, he is able to enforce rules to govern the island. These rules include: building shelters, collecting drinking water, keeping the rescue fire lit, and proper sanitation (Golding 80-81). Even though Ralph has possession of the conch and is the chosen leader, he relies on Piggy’s intellect. Piggy knows that their arrival on the island has something to do with the war (Fitzgerald and Kayser 82). He also knows the shell is a conch and its use. Due to their plane crash, he realizes that there are other survivors on the island. Therefore, he instructs Ralph to blow the conch in order to gather the others (Fitzgerald and Kayser 81). Piggy is intelligent, but he has many shortcomings: unable to enforce rules, obese, asthmatic, lacks common sense and is unable to empathize with the group (Fitzgerald-Kayser 83), and unable to express his thoughts (Dicken-Fuller 15). Piggy’s shortcomings solidifies him as an outcast and the subject of mockery; he is a product of civilization but incapable of becoming a leader. It is no surprise that Golding allows these two to discover the conch shell, which is used to represent assembly and rational behavior (Dicken-Fuller 15-16) (Kinkhead-Weekes and Gregor 18). It was the discovery of the conch that brought Ralph and Piggy together, and their meeting is the first assembly. The first time Ralph blows the conch, the boys dispersed all over the island automatically respond and rush toward the sound, and the group is unified. Ralph sets a new rule regarding the conch: anyone with possession of the shell has the right to speak. This requires the boys to act civilized during an assembly. Since the boys have been recently placed out of society, their mannerly conduct remains intact which allows them to respect the conch and obey the rules Ralph has set. As the novel progresses, civility fades and the reader realizes that the boys’ true nature was covered by the rules of society. Golding uses Jack’s character to represent the acceptance of primitiveness and disregard for civilized behavior. When Jack allows his beast, his innate evil, to master him, he no longer has the desire to surround himself with civility. Jack uses his savagery, power, persuasion, and hunting skills to entice others to join him in exercising their beasts. This causes the once unified group to separate: democracy and rational society led by Ralph and the dictatorship, barbaric tribe led by Jack (Selby 57). During the group’s breakup, Ralph wishes for a sign from the adult world that will show him how to reassemble the group. Ironically, the sign given is a dead pilot falling from the sky. The dead pilot distinguishes war, death, and destruction (Dicken-Fuller 15). The body also indicates literally and figuratively â€Å"fallen man† (Dickson13), and that the adult world’s civilization is disintegrating just like the society on the island (Selby 58). Golding’s introduction of Ralph and Piggy showcases how man attempts to cling to his genteel values, but Jack’s breakdown shows that humans will eventually allow their nature as innate savages to govern their lives. Some may argue the validity of man’s inborn wickedness by stating that man has been able to create prosperous civilizations throughout history. Likewise, Ralph’s civilization attempts to survive and thrive for a brief period. During that time, the boys were accustomed to following rules, but Jack’s disobedience proves that man’s barbarity, the beast, is not destroyed but it is instead hidden behind the rules of society. Golding uses the contrast of his characters Ralph, Piggy, and Jack to establish that with time, the darkness of man’s heart will eventually emerge, master their life, and lead to the breakdown of society (Fitzgerald and Kayser 78) (Baker 23). Golding’s next essential use of symbolism is provided when the conch is smashed. This action indicates the collapse of civilization and the acceptance of savagery. Ralph and Piggy adore the conch because it represents the order of civilization. When Ralph uses the conch, it forces the boys to act responsibly by reason and not irrationally by impulse. Since the conch is destroyed, there is no value of the rules that initially governed the island; the boys gradually morph into savages (Dickson 16). Since Jack has chosen to accept his beast, he does not care about the affect of shattering the conch (Kinkead-Weekes and Gregor 21). Golding uses Jack to represent savagery through his description of Jack’s hunting tactics and nakedness. In the opening chapters, Jack is the leader of the choir, and he and the choir are associated with darkness and violence. They are described as dark creatures with black caps and cloaks hide their faces (Dickson 26). Jack has a thirst for power and a desire to control others (Kinkead-Weekes and Gregor 41). Under his leadership, he encourages others to embrace their savagery as well; fear and temptation drives others to join his tribe. The temptation he uses to entice others to join him is a feast. With the success of the feast, it gives Jack an additional menacing characteristic, a new persona called Chief. The creation of Chief feeds into Jack’s thirst for power. (Kinkead-Weekes and Gregor 46). Since Jack is embracing his beast and willing to exercise dark desires and violence (Dickson 24), he needs followers that will relinquish their beasts as well. Jack’s leadership allows his followers to become hunters and to accept their savagery as well (Kinkead-Weekes and Gregor 28). Golding uses Ralph and the contrast of Roger’s character and to portray the emergence of his beast and the affect Jack has on his followers. Before giving in to his beast, Roger under the rules of civilization is able to throw stones at Henry intentionally missing â€Å"here invisible yet strong, was the taboo of the old life (Golding 62). † Roger intentionally misses because he knows his beast his beast is trying to direct his actions. He is only able to deter the impulse of actually hitting Henry by trying to remember what is considered right and wrong actions in society. Instead of granting his beast full control, he tempts it. Golding describes the moment Roger completely yields to his beast. It was during the reenactment of the pig hunt, which was Ralph’s first hunt. Jack and his hunters circle around the pig, Robert, and begin to poke him with sticks. The innocent reenactment becomes violent; Robert’s screams of pain go unnoticed because their beasts overcome all of the boys. Roger is fighting to get closer, and Ralph is fighting to get near, to get a handful of flesh, the desire to squeeze and hurt was mastering (Kinkead-Weekes and Gregor 50). Roger submits to his beast, and Ralph awakens his beast that he has been trying to suppress. Since Roger has lost traits of civility, he joins Jack’s tribe and become known as ‘Executioner and Torturer’ (Kinkead-Weekes and Gregor 60) (Golding 180-181). When the tribe hunts, they cover their faces with â€Å"dazzle paint,† creating a mask that liberates them from feeling guilty about the sinister acts they perform (Kinkead-Weekes and Gregor 33) (Page 120). The hunters begin hunting as a way to get food but this quickly changes. They become obsessed with bloodlust, killing as a sign of oppression (Page 120). The killing of the sow nursing her piglets is an example of their bloodlust. She is vulnerable, but they force themselves upon her and kill her to act out their oppression (Dickson 15). Eventually, they hunt human prey: Simon, Piggy, and Ralph (Dickson 18). Simon’s character symbolizes man’s flawed nature. Golding uses Simon to symbolize a prophet and Christ-like character. Simon avoids exercising his beast by going into the forest and being alone. During this time, man’s human nature reveals itself to him. Simon’s prediction that Ralph will be rescued shows his prophet-like action. Simon is the only character that understands that the beast is inside themselves, not just in evil forces and bad men but everyone (Page 115; Kinkhead-Weekes and Kayser 45). During his conversation with the sow’s head it tells him â€Å"You knew, didn’t you? I’m apart of you†¦ (Golding 143). † He also climbs the mountain in order to confront the other external beast, the pilot. As Simon gazes into the marred face of the pilot, he is able to witness the evil of the adult world, which is the same evil that is within them. He unties the pilot from the rock; this shows that one must confront the beast in order to be free from it. When he initially tries to voice his opinion about the beasts being within themselves, the group mocks him. He tries to reveal the truth about the beast again, but he is violently killed. When he stumbles out of the forest they act like animals they â€Å"leapt onto the beast, screamed, struck, bit, and tore. No words no movement but the tearing of teeth and claws (Golding 153). † Simon’s death not only shows how savagery has completely take over the boys, but it also shows how he represents a Christ-like figure, and if his revelation were accepted, it would give the salvation on the island (Dicken-Fuller 14; Fitzgerald and Kayser 85). In order to avoid facing the truth of Simon’s murder, the boys construct a tribal dance, which is used as a cover up to hide the guilt of murder. Out of fear, they create an image of an external beast represented by the Lord of the Flies, the sow’s head (Page 115; Dicken-Fuller 14) and the pilot (Page 118). Piggy tries to give an intellectual explanation of the beast and fear. In Piggy’s mind, there is no beast because they only created it out of fear. He also tries to rationalize Simon’s murder by calling it an accident and saying that Simon shouldn’t have been playing in the dark, stumbling out of the forest, and scaring them. Even though he represents intelligence, Piggy is unable to see the beast for what it really is (Fitzgerald and Kayser 83). Due to the fact that Jack refuses to look at his inner beast, he believes the beast is a creature that can be won over by a sacrifice (Kinkead-Weekes and Gregor 45). Golding uses Simon’s character, his death, and the tribal dance to signify that even though man reverts his darkness, he has to acknowledge it in order to be free from the beast. Through the use of symbolism, the characters resort to exercising their innate evil is exposed. Critics believe that Lord of the Flies is a representation of a loss of innocence because Golding illustrates the surrender to savage impulses, murder, losing one’s identity, and corruption of the island through children. Their youthful innocence tarnishes as evil is allowed to permeate and transform them from English schoolboys to savage beasts (Dicken-Fuller 13). Their innocence becomes undeniably altered since they possess the ability to commit the immoral act of murder. Golding demonstrates through there actions that there wasn’t really a loss of innocence because the children had the innate capability to sin. Their inner darkness reflects through their outer appearance. They are content with their uncleanness; it has been accepted as normal (Kinkhead-Weekes and Gregor 40). The murders of Simon and Piggy show that the boys have made the same decision that the adults in war have (Kinkead-Weekes and Gregor 47). Anytime the chant â€Å"Kill the beast! Cut his throat! Spill his blood† and the dance are in use the boys have a tendency to lose themselves (Kinkead-Weekes and Gregor 51). They turn into savages overcome by the beast and they lose their identities. Jack loses his civilized identity when he wears the mask and has his tribe refer to him as â€Å"Chief. In the beginning of the novel, Percival Madison is introduced. He is able to recite his full name and address. By the end of the novel, Percival allows his inborn sinful nature to control him, and he doesn’t remember his name. Not only does the beast corrupt the boys, but the island is corrupt as well. The island is descr ibed like the Garden of Eden: bright sun, lagoon, sweet air, and ripe fruits (Dickson 13; Kinkead-Weekes and Gregor). It appears to be an earthly paradise (Page 118). The boys are like Adam and Eve living in the Garden of Eden with the ability to sin (Dicken-Fuller 16). The corruption of the island begins with the creepers. Creepers appear to snakes at night. Then eating too many fruits results with the schoolboys having diarrhea. Critics argue that literally eating too many fruits has this outcome, but it could represent that the boys’ sinful bodies are no longer fit for the island, Garden of Eden (Dickson 20). During the hunting of Ralph, the island is set on fire. The island went from an earthly paradise to a burning hell (Dickson 13). Another symbolic meaning of the island’s burning would be that its beauty is degraded by the boys’ presence (Page 118). In conclusion, being stranded on an island with no rules or supervision is initially viewed as an earthly paradise. Numerous ideas like the breaking down of society, ignoring the truth, and assuming the truth. In contrast, if one carefully dissects the novel, the use of symbolism is clearly present. Golding uses his characters and additional articles on the island to demonstrate that man is inherently immoral. Man’s immorality is concealed by the rules governing society. Once man is liberated from rules, he will eventually allow his dark desires to dominate his being.